In an off-plan sale, a buyer commits to a unit that doesn't physically exist yet. The developer markets from architectural plans, renders, a stacking plan and a payment schedule. The buyer reserves a specific unit, signs a contract, and pays in installments tied to construction milestones until handover.
Why it's sold this way
Off-plan lets developers fund construction from sales and lets buyers enter at launch prices with staged payments. It's the dominant model for new supply in markets like Dubai — which is exactly why your inventory, prices and promotions change constantly through a launch.
What buyers watch
- Payment plan structure and milestone timing
- Price changes and launch promotions across phases
- Accurate, current availability — not a stale brochure
The single biggest off-plan trust problem is a price or availability that the marketing shows but the inventory no longer agrees with.
How Propcore handles it
Propcore treats the inventory as the source of truth. Every off-plan output — the launch landing page, the portal feed, the AED price list, the promo banner — is generated from that one place and recomputed on read, so the price a buyer sees is always the live one.
{ "unit": "A-1612", "status": "available",
"price_aed": 2350000, "promo": "launch_-5" }